Synergy Energy Radio Show: Joint Ventures and Visibility

Can you join us for lunch today?

Join me today at Noon EST on The Synergy Energy Radio Show with Host Pam Perry, PR Coach

Show Name: Joint Ventures, Social Media – The New Marketing Tools! Hear Gina Bell & Nancy Marmolejo (Length: 30 min)

Show Description: Get Ready to Transform Your Business (and Maybe Even the World) listening to these two entrepreneurs. They have “cracked the code” on how to get more business and have more fun. It’s about Joint Ventures and Visibility. They are experts at what they do and are going to share their secrets. They are “go-givers” and know the meaning of synergy energy – online and off-line!

Call-in Number: (646) 716-6964

Listen online: http://tinyurl.com/synergyenergyginanancy

“See” you on the call.

Oh, if you can’t join us for the live call, visit the link above when the time is better for you and listen to the replay.

Happy Networking!

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Media Releases…Defining Your Audience

Having a story printed about you and your business is the best form of FREE advertising there is. Why you ask? Because it’s believable.

A news story in a local or national publication can give more details about your business in a way that allows your expertise to shine. People skim through the advertisement sections but are more apt to read informative articles.

Think about the last time you opened your newspaper and saw a story about a local business. Perhaps you read about a trendy new restaurant or martini bar that piqued your interest. Or maybe a neighbourhood book store was bringing in a famous author to promote her new book. Did the story grab your attention? Were you enticed to take action and check it out? Chances are if this topic was of interest to you, it did. And that brings us to finding the right market for your story.

Sending a media release to every editor of every newspaper and magazine will get you no where quickly. You will soon make a name for yourself – and not a good one at that. You already know (or you should know) how to find your ideal customer – your target market. It’s the same process to find your ideal publicity vehicle.

The first step in figuring out who to send your well-written media release to is to look at your own target market.

• What newspapers and magazines do they read?
• What television shows are they watching?
• What radio stations are they listening to?

Next, research the editors, journalists, freelance writers, and producers inside those publications and programs that work on stories relating to your industry. But always keep in mind that it is their job to publish their newspaper or magazine or to air their television or radio program. They entice people to subscribe, watch or listen, and encourage advertisers to pay money for ads. Their job is not to promote you.

Editors have their audience’s interests top of mind. To be effective, consider the journalist’s perspective. An editor will be reading your media release to see if it is of interest to his or her defined audience.

It does take time to create a targeted media list but the effort is worth it. Names are usually posted on Web sites and newspaper mastheads. It may take an enquiring phone call to see the best source for your story. As you grow your list of targeted contacts, you are developing a reference guide not just for sending your media releases, but also for article writing that can help to boost your business exposure.

Keep in mind that publicity is not about you – it’s about giving editors what they need to create a strong story. In other words, you’re making their job easier by giving them exactly what they need to create a compelling piece…and getting free publicity for your business as a bonus.

“Can You Win a Mom Back If You Made Her Mad?”

Moms are extremely loyal with girlfriends as well as brands. Not only that, but they tell EVERYONE about their experiences. Good or bad.

So if you’ve made her mad, the best thing you can do to get her loyalty is great customer service. Customer service is often the first place businesses ignore because of the pressure to keep up in so many other areas. But it’s never been more important than now.

If your business has lost a mom customer, here are some strategies to getting her back in the fold:

1. Offer a discount to give your business another try;

2. Write a long letter of apology and let her know you want her business back;

3. Make her feel cared about and special – the key to regaining trust.

Obviously these same techniques make sense when it comes to getting male customers back under your wing as well. That’s what is so wonderful about embracing these strategies that reach moms. We ALL benefit from a new and effective approach!

If you’re looking to reach the Mompreneur market, or you’re a mom thinking about venturing into entrepreneurship, now there is a unique opportunity for some insider tips from other Mompreneurs who have been there and done that…

Discover everything you need to know about the Savvy Mompreneur’s Telesummit at http://snipurl.com/bbc6d.

Gina Bell, co-Founder of Networking Masters International is one of the 22 Savvy Mompreneurs speaking on the virtual platform. You can listen to her interview on Monday February 16th at 5:00 pm PST. Get registered here: http://snipurl.com/bbc6d.

From February 16 through the 25 there will be a marathon session of great advice and strategies from some of the most successful Mompreneurs in the business (Including yours truly!).

Hope to hear you on the calls!

My Best,

Gina

Entrepreneurs Unplugged: Get Up Close and Personal with 12 Entrepreneurial Role Models

We are very excited to tell you about a speaker series we are participating in starting in February.

This series is different. The speakers have left the corporate world and have thrived in their own businesses, or have unique and valuable resources to help those who have gone from employee to entrepreneur.

We’ll share our personal stories, and give valuable information on topics like how to start a business, marketing, finance, team building, and being the boss.

The event lineup includes well known speakers like Michael Gerber of the E-Myth, Michael Port of Book Yourself Solid, Pamela Slim of Escape from Cubicle Nation, Naomi Dunford of IttyBiz and SEO School, ME and STEPHEN!,… and many more! http://snipurl.com/bbryz

This is your chance to go behind-the-scenes with highly successful entrepreneurs who know how to get more financial security and control than they ever had working in the corporate world – because they’ve done it.

The organizers are offering access to all 12 interviews for $37 – and will donate a portion of the proceeds from the event to give back to small business owners in other countries through KIVA, so it’s a win-win!

Go here to learn more about this powerful telesummit http://snipurl.com/bbryz

Corporate Entrepreneurs Unplugged TeleSummit: February 10 – March 19, Tuesdays and Thursdays at 10 am PST/1 pm EST http://snipurl.com/bbryz

Mark Your Calendars! 3rd Annual Telesummit To Be Held During International Networking Week

The Networking Masters TeleSummit is absolutely the fastest, easiest and most affordable way to discover the SECRETS to million dollar connections!

Imagine THREE High Impact, Content Rich Days filled with exact strategies that you can implement quickly with minimal effort to finally get your networking working!

What do we mean by “get your networking working”? We mean greater visibility, credibility and cash flow through referrals, alliances, introductions, endorsements, joint ventures and more!

It will all come together during International Networking Week on February 2, 3 and 4, 2009.

Our Expert Faculty of Networking Masters will teach you how to…

* Unlock the door to unlimited referral revenue and multiple streams of income
* Capture the attention, minds, hearts and wallets of your ideal customers
* Craft a memorable message that grabs the attention of your prospects and generates results
* How and where to network for the best results
* Get your customers to market for you at no cost by word of mouth
* Start and continue meaningful and genuine conversations with people you meet at networking events
* Build customer loyalty with proven follow up and keep in touch strategies
* Exact steps to creating your personalized word of mouth marketing plan
* Add the one secret success ingredient that will guarantee you will benefit from this event…
* And much, much, much more!

On these calls we’ll be bringing together our faculty of experts ready to share world-class information and tips…and we’re doing it for FREE.  Not only that, we’re going to give you access to the call recordings too!  You could gain enough new knowledge and ideas to make a real and positive impact on your business!

All you need to do is subscribe to the Networking Success Kit and eZine. You’ll receive all of the Telesummit details as we get closer to the event!

Event agenda coming soon!