8 Ways Virtual Events Quickly Boost Your Biz (Or, 8 Reasons Why Online Entrepreneurs Need to Host Their Own 100% Original Telesummit)
June 12, 2009 by Gina Bell
Filed under FREE Expert Articles, Telesummit
How to host successful virtual events – like tele-series and tele-summits is a strategy that EVERY entrepreneur who wants a huge, targeted and highly profitable list of subscribers needs to know.
What is a virtual event? Very simply, it is a series of teleseminars hosted with a team of experts (your joint venture partners) on a particular topic or theme.
For example, each year we host the Networking Masters Telesummit during International Networking Week. And each year, the event attracts a ton of new and relevant subscribers and revenue too. We grow our business in leaps and bounds rather than inching along like we used to.
Here are 8 reasons why hosting a virtual event is our most effective and profitable marketing strategy:
1) RAPID LIST BUILDING: The collective promotional effort of the joint venture team creates massive exposure. For example … 10 high profile joint venture partners with an average list size of 10,000 means that your event will be exposed to 100,000 people. That’s good for you – and, it’s good for your joint venture partners too
2) RELEVANT LIST BUILDING: When done correctly – the flood of new subscribers you attract through your virtual event are targeted and relevant to your area of expertise. So, you get the best of both worlds: quantity + quality. And, when it comes to list building this is a winning combination!
The more relevant your list, the easier it is to build rapport and the more likely they are to become a paying customer.
3) IMMEDIATE REVENUE: A virtual event when planned the right way provides a valuable opportunity to generate immediate revenue. That’s right, a percentage of the targeted and relevant subscribers you attract will become paying customers immediately.
4) DIVIDE THE EFFORT MULTIPLY THE EFFECT: In my opinion, a virtual event is the ultimate leverage. By partnering with other experts in your niche, the collective energy and effort grows your list, boosts your credibility and stimulates revenue. Now you can impact more people AND… do more and more of what you LOVE to do!
5) CATALYST FOR GROWTH: A virtual event is a catalyst for tremendous growth. My business grows by leaps and bounds rather than inching along. I’m also able to leverage the momentum and buzz a virtual event creates. And you can too!
6) CREDIBILITY THROUGH ASSOCIATION: When you partner with other highly respected experts in your field, it boosts your credibility by association. And, as the lead of the joint venture, you boost your fame factor too! “Oh wow! You know [insert name of super cool guru JV partner]? I’m impressed”
7) POWERFUL AND PROFITABLE RELATIONSHIPS: Collaborating and creating joint ventures with other experts boosts your credibility through association. As you add value and increase to their lives, they want to add value and increase to you. These mutually beneficial win-win relationships are priceless.
MARKETING BECOMES FUN AND EASY! Marketing becomes easy and fun! The momentum each event creates allows me to get the biggest results for my investment of time and money. The key word here again is LEVERAGE. Virtual Events is SMART marketing on steroids!
Have you been sitting on the sidelines watching and envying others who are taking leaps in their business with virtual events?
Now, it’s your turn …
You’ll be amazed how simple it really is. If you’re ready, I’m ready to teach you, in detail, exactly how to create your own 100% unique Telesummit so you can enjoy a flood of new targeted subscribers, instant credibility and more money too!
One way you can get more information is to register for my FREE teleseminar: “5 Startling Mistakes Event Smart Entrepreneurs Make When Hosting Virtual Events and How to Avoid Them”
http://www.VirtualEventsMadeEasy.com/preview Missed the date? No worries. Register and you’ll have access to the replay.
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
Please do! Just be sure to include this complete blurb with it:
Fun, Fame and Fortune Mentor Gina Bell is devoted to teaching multi-passionate and creative entrepreneurs how to embrace their multipreneurial spirit doing ALL that they love to do. If you’re ready, she’s ready to give your marketing and mindset a motivating kick-in-the-pants so you can claim your fair share of fun, fame and fortune too!
Gina’s personal mantra is “Get Inspired, Be Inspiring”. Learn more about her products and programs at www.GinaBellinc.com
Seven Unique Advantages of an Information Marketing Business
September 26, 2008 by Adam Urbanski
Filed under FREE Expert Articles
Have you always wanted to start your own business since the days of your childhood lemonade stand? Not sure what business to focus on especially in today’s market? Did you know that the Information Marketing Business has seven unique advantages over any other proven business models?
Unique Advantage 1: There is a low barrier to entry. You can start with very little money.
When I was in the restaurant business, each store cost us about $150,000 to $200,000 in equipment and tenant improvements for the location. It was a lot of money just to get in, and none of it was guaranteed to succeed. We never knew whether the location would be a winner and we’d be able to break even or recoup our money. We were only hoping we would make a profit.
There is a very high barrier to entry for traditional, brick-and-mortar businesses. With information marketing, you can start profiting virtual within the next 24 hours. You can turn the faucet on and profits start coming in. It won’t be much at first, so don’t quit your day job, but it’s possible to start generating revenue extremely fast.
Unique Advantage 2: Tremendous leverage.
You can replace a lot of manual, repetitive tasks that you would traditionally have to do with things that can be automated and delegated in this business. This is unlike the restaurant business where working with customers and answering their questions is done every day. In the information marketing business, this can be totally automated.
And the best part is as your business matures and becomes more sophisticated the easier it will be to handle most of the things automatically.
Unique Advantage 3: Low amount of customer interaction. You don’t have to spend much time responding to clients.
In group and product programs, you can create an extremely successful and profitable business and impact a lot of people. This is the key. Many of you have a passion for what you do. You want to change the world and help a lot of people. You can help a lot more individuals when you are not bogged down solving the problems of one specific, problematic customer who demands a lot of your time. You can never satisfy them.
With an information marketing business, you can minimize or eliminate customer interaction. Only your best customers will be getting access to you. Another benefit is that your income doesn’t stop when you stop working with clients. This is a big issue for many professional consultants, coaches, speakers and therapists.
Unique Advantage 4: You don’t need a staff.
This is one of those misconceptions. I will tell you that most successful information marketing businesses do have employees. The more successful they get, the more employees they have. Some have actual employees and others have virtual assistants or independent professionals working with them. They build large teams that allow them to grow faster.
But you can start in your spare time with just one staff member. You. And when you grow, and hopefully you will grow fast, you can add additional people to your team. They don’t have to work with you in your office. They can work remotely.
Unique Advantage 5: It can be done out of your home office. You don’t need to rent space.
When I first started my business, the most comfortable place to work was my couch. I had my laptop on my legs, my legs on an ottoman, and that’s how I was typing my messages and did the recordings for my first few products.
Picture me sitting on my couch in my living room just enjoying my environment and creating something that, to this day, generates revenue. I didn’t have to get up and go to work, drive in traffic, or deal with unruly coworkers or rude and demanding bosses. It was all out of my home office.
To this day, I run my business out of my home office in Irvine, California. My in-house team consists of myself, my wife and my assistant and I have a team of virtual assistants, audio technicians, and web designers.
Our business is very big and sophisticated, but we didn’t start this way. It started very, very small. My goal is to show you exactly how to do it, assuming you don’t know anything, you have very limited resources and you don’t know technology. That’s how I want to help you get started, step-by-step.
Unique Advantage 6: Huge profit potential.
This happens for two reasons. First, information products and programs have humungous markups. Something that costs you $1 can be sold for $10, $20, $100, and in some cases even $1,000. Your hard costs are very low and your profits will be very high.
Find The Lesson And Move On
September 25, 2008 by Gina Bell
Filed under FREE Expert Articles
Today’s article is more of a business vs. networking lesson but important nonetheless… I’d love to hear your feedback and stories as I know many of you have had to find the lesson and… move on. Enjoy!
When I was a newbie entrepreneur I received some very wise advice from a mentor which was this:
“Gina, you’re in a leadership role now and that means that you’ll need to grow some thicker skin. Some people will love what you do even when you screw up…and you WILL screw up. Others will be indifferent and some will dislike everything you do no matter how hard you try. Don’t take it personally. When things go wrong, look for the lesson and move on.â€
My response at the time was a deer-in-the-headlights stare… blink… blink…!! That one went way over my head at the time. I mean seriously… who wouldn’t like me and what I do and I certainly didn’t plan to mess up any time soon!
The message started to become clearer the day I received my first taste of negative feedback… I had unknowingly disappointed a customer, and I mean really disappointed them. They were not going to let me live it down.
Worst of all, I was blind-sided (really, I was just blind!)… I had no idea they weren’t happy until that very moment!
Being inexperienced, my initial reaction was to take it personally. Everyone was supposed to like me – right? I couldn’t understand what had gone wrong. What am I going to do? I’m such a screw up… spin, spin, spin some more…
Wow… did I have a lot to learn
Over the years, I’ve made mistakes in business and in life. We certainly don’t intend to mess up, but to err is human, right? Well, not in everyone’s books unfortunately but that’s okay. It ‘IS’ okay to make mistakes and to fail as long as you’re always adjusting your course as a result. You must fail forward so that you are always learning and growing and doing better.
It does still amaze me though how a random negative comment or a moment of error can throw me completely off course and into a rant of self criticism! The difference today is that I can recover from it immediately and you can too!
If and when it happens to you, here’s some tried and true advice to get you back on track quickly!
The first thing you must always ask yourself is:
What are the facts here? Is what they are saying true? (“They†meaning the person you received a complaint or criticism from and, your very own inner voice)
Based on your answer to this first question consider the following…
A.    If it is true… Accept it. It is what it is. It is in the past and cannot be altered. Set an intention to learn from it and ask yourself “What can I do to make up for it? “What can I do to ensure it doesn’t happen again?â€
B.    If it is not true… forget about it and re-focus on the many positive comments you’ve received. The positive always outweighs the negative.
Everyone has bad days in business (and life). Everyone makes mistakes. Unhappy customers, miscommunications and errors can and will happen. They’re not fun at the time, that’s for sure, but don’t be so hard on yourself… its okay.
The key is to do the very best you can from the start; to acknowledge mistakes that occur and to always fail forward by finding the lesson within that enables you to do better in the future. Refocus on the positive as quickly as you can and think about developing thicker skin for tomorrow.
To your success!
Fearless Networking – Is It Really Possible for You?
August 6, 2008 by Dr. Joe Rubino
Filed under FREE Expert Articles
Want to Become a Fearless Network Marketer? Want to possess that feeling that you are invincible, ten feet tall and bulletproof and able to prospect AND enroll anyone you decide to speak with? Want to have the self-confidence that attracts others to you like a magnet? Want to let rejection roll off your back like it never happened? Want to possess the personal power that literally guarantees that your success and the success of those who join you is inevitable?
All this and more is possible if you possess a rock solid belief in your income opportunity, your company, your products, and most importantly, yourself.
In fact, when you possess extreme confidence in yourself, it is quite easy to gather the evidence needed to be able to speak confidently about our profession of network marketing, the company you’ve decided to join with and the products and opportunity you represent. It all starts with the #1 ingredient essential for manifesting your tremendous success and realizing the happiness, fulfillment, peace of mind, and satisfaction that accompanies it: Self-Esteem.
Fearless networking as a result of possessing extreme self-esteem is about feeling good about yourself in four key areas:
1)   Your ability to influence others. When you can persuade others to see the same value in your income opportunity and the company and products that make it possible, you will possess the personal power to attract them to your business. Knowing that you have this ability to create rich value for your prospects while listening through their objections without taking their concerns and fears personally or being attached to them ‘getting in’ will give you the confidence to prospect anyone with the knowledge that if they knew what you know about your opportunity, they’d surely want in. When you feel confident about your ability to make a compelling case for your prospects to join you, they will sense your unshakable belief and be attracted to you as a business partner and sponsor.
Your ability to influence others also applies to your role as a coach and mentor. Your team looks to you for guidance, insights, coaching, and problem solving. To best evaluate how you measure up in these areas, ask yourself “Would you want you as your sponsor, partner and mentor?†If not, what elements are missing that would allow you to gain in personal effectiveness and the ability to influence others and bring about a result?
2)Â Â Â Your competence and ability to produce your intended results that move your business and life forward with velocity! When you know instinctively that your ultimate success is inevitable, this vision of your success will create the self-motivation to do whatever it takes to bring about that success as a self-fulfilling prophesy. You expect to be successful and so your actions are in alignment with this expectation. Any problems that you encounter on the way to the accomplishment of your goals look like temporary challenges that you will confidently solve as you progress along the path to realizing your objectives. Nothing can stop you because you know that your ultimate success is guaranteed. You know you have or will get access to whatever is needed to overcome all obstacles. You are not attached to anyone needing to join your business because you know that motivated business builders and leaders await your discovery. You are confident about your ability to make others great and coach them to step into leadership and achieve success. As a result, you prospect with a posture of competent personal power, not neediness, doubt, or scarcity. You are offering others a true gift and those who join your team are indeed fortunate to receive such a gift. Your energy is attractive and charismatic. It is never insecure or desperate and your prospects sense this and it is attractive to them. The possibility of failing or quitting does not even enter your mind as your expectation is that you will be wildly successful. This expectation gives you the fearless self-confidence to manifest it deliberately.
3)   Your significance to others. Because you live and act deliberately in your business, you are well aware of the qualities that characterize your being. You acknowledge your strengths and work to improve upon any weaknesses. You do not react with anger and later beat yourself up over unfortunate actions that strain or destroy your relationships. You do not wallow in self-pity or linger in a state of sadness or depression because of faulty interpretations that do not support your personal power, happiness, or business success. You take responsibility for seeing the glass always as overflowing (not just half full) and know that it is up to you to ensure that this always be so. You know that abundance is your birthright and that you are on the path to claiming this right. You command the affection, appreciation, and attention of others because of the person you are. You are important to others because you live moment by moment from your declaration that proclaims…I am a powerful, charismatic, abundant, and contributing leader who possesses the ability to alter lives with my opportunity. Others ‘get’ who you are, respect you as a leader and love and appreciate you as a person, friend, mentor, and coach.
4)   How you see yourself from a moral perspective. You conduct all your business dealings with integrity and virtue. You walk your talk, honor others, and leave them whole in your communication. Your actions are sourced in love and guided by wisdom rather than fear and anger. You give up your right to invalidate yourself or live according to any disempowering past evidence that makes you small, incapable, or a victim. Knowing that perfection is not possible, you forgive yourself for your mistakes and forgive others when they err. You do what is necessary to clean up any mistakes, apologize to those you’ve hurt, and recommit to doing better next time. You have empathy for what it is like in other people’s worlds. This means that, although you might not agree with or condone their behavior, you have an appreciation for the fact that everyone does the best they can do consistent with how they see the world and others. You believe in your ability to impact others and be a force for good in the world.
Fearless networking can be summed up in our relationship to three concepts. These are:
1)Â Â Â Commitment
2)Â Â Â Problems
3)Â Â Â Responsibility
When we possess crystal-like clarity about what our commitments are, we can consciously return ourselves to honoring them. This is particularly important when we are tempted to take the path of convenience instead. Convenience might look like the decision to NOT prospect someone for fear of rejection, fear of not being liked, or the desire to look good (and not look bad.) In our network marketing business, we can envision ourselves as progressing down a road that offers us many opportunities to choose. We can make decisions that either support our commitments, goals, and vision of success…or make choices that lead us away from these. The more we become accustomed to making decisions that align with our commitments instead of our fears, the easier it will be to do so again and again. Before long, we will have developed the fearless habit of selecting the path of heart instead of the path of convenience.
Fearless networkers are not fazed by problems. They see problems as opportunities for breakthroughs in their businesses and lives rather than bad and to be avoided at all costs. With this powerful relationship to problems, fearless networkers have the ability to take risks, instead of playing it safe. Rather than doing whatever is necessary to avoid the likelihood of a problem arising, they step into the unknown, welcome and embrace problems, knowing that new insights and greater wisdom await them on the other end of tackling the challenge.
Fearless networkers accept responsibility for everything that shows up in their business. They realize that responsibility does not infer blame or fault. It means that they come from the interpretation that they somehow attracted whatever is showing up around them. Because they have attracted it, they also have the power to attract something different if they do not like what they see. Fearless networkers know that the world is an abundantly rich storehouse of everything they need to overcome any obstacle and manifest all their dreams. Responsibility requires creativity, communication, self-examination, and belief in one’s ability (with the support of coaches and partners) to solve any challenge and produce a result simply by identifying what elements might be missing to bring about the desired outcome. Responsibility means giving up the right to be rejected, invalidated, stopped, or disempowered.
Fearless networking requires a commitment to lifelong personal development. It recognizes that there will always be new lessons to learn that will support us to grow in love, empathy, and wisdom. Because of this, there is nothing to fear, only much to learn and gain. Success is about being in love with the process, day in and day out. Fearless networkers know that there is no arriving, no accomplishment that will finally make them worthy and allow them to achieve ultimate satisfaction. They know that their decision to contribute to others with the gift of network marketing is a noble and worthy one.
When you conduct your business and lead your life from the perspective that you are clear about the value you offer and confident about your ability to champion others to realize their dreams, you possess an awesome power that translates into extreme success. This attitude can transform you or anyone you know into a fearless champion of others, confident of their ability to impact lives with the gift of network marketing.
7 Key Ways Scarcity Sabotages Networking
August 6, 2008 by Kim George
Filed under FREE Expert Articles
SCARCITY MENTALITY is prevalent in society. We see it all around us, from cutthroat competition and hoarding, to rising heating costs and gas prices. But did you ever stop to think that scarcity may be keeping you from networking success? As a business coach working with hundreds of business owners, I’ve found that the number one reason people don’t get the networking results they want is due to scarcity thinking.
Here’s the crux of the issue: scarcity is more than the belief that there’s not enough to go around . The ultimate scarcity is resisting who you are.This phenomenon occurs repeatedly in people who struggle with networking. Scarcity silently sabotages goals, results , and success. It keeps us from bringing our
best selves to the networking experience. This article will show you how.
Seven key illusions
I have identified seven key illusions, or indicators , of scarcity mentality that hold us back during networking. Are any of these illusions hampering your networking efforts?
The illusion of not enough. “I’m not good at small talk. â€This illusion is characterized by the belief that who you are isn’t enough, so you need more — more information, more time, and more education. This illusion brings about a fear that you have nothing interesting to say and nobody will want to talk to you.
The illusion of comparisons. “If I could just be like Jim, I’d be a better networker.†This illusion causes you to look outside of yourself for validation , acceptance, and approval from others. We model ourselves after people we think we should be like, instead of being like ourselves, which is more appealing. This illusion makes you fear that you can’t be a successful networker because you’re not as outgoing as your co-worker.
The illusion of struggle. “Networking is too much work.†People stuck in this illusion make things harder than they have to be, resist opportunities coming to them, and are typically distracted by over achieving.
This is exemplified by treating networking as hunting, not farming. This illusion makes you believe that unless you give your business card to every single person in the room, you won’t be a successful networker.
The illusion of time. “I’ll try networking when I have more time.†This illusion keeps us stuck in the past with bad experiences, or holding out for the future, thereby missing the opportunity of what we can do today. This illusion gives you a fear that because your last networking experience was less than perfect
it means networking isn’t for you.
The illusion of control. “I can’t go into a room where I don’t know anybody. â€This illusion convinces us that all conditions, timing, and opportunities must be perfect before we can act. Perfectionism runs rampant in this illusion. This illusion fuels the idea that if your co-worker is unable to go to the mixer with you,
you won’t go either.
The illusion of hope. “If I show up at a networking event , I’ll get more clients.†Hope is a source of scarcity when it keeps us waiting for someone or something else to make things happen for us,
instead of doing what we can do. You can have the best product or service in the world, but if no one knows about it, you won’t have any sales. This illusion has you hoping that going to a mixer, but doing none of the prep a ration and re s e a rch to maximize your opportunities at the event,will get you business.
The illusion of certainty. “If I knew I’d get business, I’d go.†People who struggle with this illusion need to know an outcome before they can do something. Life does not come with a money – back guarantee. The more prep a red you are, the greater confidence you will have about your ex p e r i e n c e. This illusion makes you fear that you won’t know anyone, and you will spend the whole evening holding the wall up, looking like a fool.
Did you see yourself in one or more of these illusions? Don’t worry. There is a solution. Successful networkers are abundant networkers.
The first step you must do to transition to an abundant networker is to realize that each of the illusions keeps you from doing what you can do. They keep you playing small, and they keep you scared or intimidated. Most importantly, the illusions keep you from expressing yourself and that is an essential skill
of abundant networking.
The next step is to identify which illusions are strongest for you. When you think of networking, what do you say to yourself? A re you excited or are you filled with dread? Those feelings point toward your scarcity.
Once you’ve identified a networking fear, you need to ask yourself:
â— What is this fear grounded in? What evidence or proof do I have that this is real for me? (99.9 percent of the time, you will have no evidence whatsoever.)
â— How does thinking this way serve me? (Most likely, you will quickly realize that your thinking is just fear and you can make a conscious choice to think and act differently in a way that serves you better.)
These two questions are simple, yet powerful. They provide the awareness you need to move from scarcity thinking to abundant thinking.
Let’s explore abundance a little bit further. In addition to having the ability to be who they are in the world, abundant networkers embody the following aptitudes:
◠self worth— they understand and demonstrate, with a quiet confidence, that who they are is more than enough
◠effectiveness— they prepare for networking events in advance, such as asking for introductions , creating goals of who they want to meet, and utilizing business cards , contact management software, and name tags
â— self expression— they know how to talk about what they do and how they add value; they are not stalled by the question “what do you do?â€
◠actualization— they practice the art of engagement, not only going to networking events but following up to build longterm relationships that bring referrals
and countless other benefits
◠surrender— they let go of seeking a quick fix, understanding that relationship building is a process that takes time, energy, and attention
◠significance— they do what they can, consistently and with energy and enthusiasm, understanding that the power of networking is in being yourself when it matters most (which is all the time!)
◠inquiry— they are naturally curious and interested in the people they meet, and adept at listening and utilizing questions to draw others into conversation.
Abundant networkers seek to build relationships rather than complete transactions . They see people they
haven’t met as future friends instead of strangers . Networking events are full of possibilities, not threats. Abundant networkers have a networking plan and strategy instead of just showing up and winging it. They understand that what they put out into the world will come back to them, directly and indirectly. Most importantly, remember this: People in scarcity see the cup as half empty. Positive thinkers see the cup as
half full. But people in abundance see the cup as overflowing. Which kind of networker are you?


