Networking with Ease: Our Biggest Give – ever! [Volume 2 Issue 5 - March 20, 2009]
March 22, 2009 by Gina Bell
Filed under Networking with Ease eZine, Uncategorized
Networking with Ease eZine – Volume 2 Issue 5
Hello Networking Entrepreneurs!
Did you hear the news? Last week we announced the biggest, coolest, most exciting program in our entire careers! The best part of it is that it will really benefit hard working, motivated business owners and entrepreneurs like you!
We want you to experience being a member of Networking Masters International… not just for 30 or 60 days but for one full year. That’s right… for a limited time you can become a member of Networking Masters International – for FREE! (Reg. $187/yr).
As a “NETWORKING INSIDER” you’ll have access to:
- * monthly training teleseminars;
- * monthly Q & A coaching calls;
- * a growing member download archive with 100+ hours of audio;
- * access to a private networking and mastermind network
- * and a whole lot more!
When motivated and creative entrepreneurs like you begin to connect in meaningful ways – on purpose and with passion – it makes a difference for everyone involved – especially for the potential clients out there who can benefit most from your brilliance.
So, be sure to take advantage of the BIGGEST GIVE before it’s gone and get your networking working for you in new and profitable ways!
Imagine… effortlessly attracting more (and better) clients, income and opportunities within your own relevant, responsive, loyal and caring network (economy). Exciting isn’t it!
Happy Networking!
Gina & Stephen Bell,
a.k.a. “The Bells”
Signature of Success Consulting, Inc.
Corporate home to:
Networking Masters International
International Non-Fiction Writers Association
JV Mavens Partner and Prosper Network
.
GET YOUR NETWORKING WORKING TRAINING EVENT – MARCH 09:
“Follow Up Keep In Touch”
with Networking Masters International co-Founder Stephen Bell
DATE/TIME: Friday March 27th at Noon PST, 1:00 pm MTN 2:00 pm CST, 3pm EST
Tele-webcast link: http://instantTeleseminar.com/?eventid=6575655
Join us for the live call. Members enjoy access to calendar friendly recordings. (Annual Membership is FREE for a limited time… see BIGGEST GIVE details below!)
On this call you’ll discover a simple, proven follow up keep in touch system that will increase your visibility, referrals and customer loyalty. Stand out from the crowd and get your networking working by staying in touch and building relationships with prospects and customers.
There really is a fortune in your follow up!
Are you a member of Networking Masters International? Networking Insiders are in the know with access to more than 100 interviews and teleseminars in the member’s only archives. We’ve made it easier – and more affordable than ever – to be a member. See the BIG GIVE announcement below (psst! For a very limited time – membership is FREE – by invitation only! Good thing you subscribed!)
OTHER TELESEMINARS, INTERVIEWS & EVENTS:
March 25th – Gina Bell at JV Mavens Mastermind Q & A Coaching Call
March 27th – Networking Masters International – Member Training Event with Stephen Bell, Follow Up Keep In Touch 2:00 pm CST
March 31st – Networking Masters International – Private Member Q & A Coaching Call 2:00 pm CST (dial-in details will be emailed to Networking Insider members privately)
April 1st - Gina Bell at Femalepreneurs.com Business Success Coaching Club
April 4th - Gina & Stephen Bell at BNI Saskatchewan 3rd Annual Charity Awards Gala
April 14th - Gina Bell at MOMeo Telesummit
April 15th – Gina Bell at AWE – International Association of Web Entrepreneurs Member Training Event
April 23rd – Networking Masters International Member Training Event with Gina Bell, Create and Leverage Your Verbal Business Card. 2:00 pm CST
April 30th – Networking Masters International – Private Member Q & A Coaching Call 2:00 pm CST (dial-in details will be emailed to Networking Insider members privately)
September 9, 10, 11 – Gina & Stephen Bell at Get Your Networking Working Blueprint Workshop – TICKETS NOW ON SALE! Act fast to benefit from early bird savings and easy-on-the-budget installment options.
And… be sure to join us for Authors Unscripted Talk Show Thursdays at 3:00 pm at INFWA.com
VERBAL LOGO EXTRAORDINAIRE
~ Gina Bell, co-Founder of Networking Masters International
Recently I heard what has become my favourite business related quote…
“Marketing is the tax we pay for being ordinary” ~ author unknown.
It’s not the most motivating or inspiring quote around but it does hit the nail on the head in terms of the primary goal of marketing… and that is to draw attention to your product or service as “the” best choice for your target market AND, to be remembered for it.
Ordinary isn’t noticeable or memorable. Not only that, who wants to pay a lot of tax – even if it is just metaphorically speaking?
So the goal then is to be EXTRAordinary… noticeable, relevant and memorable to your target audience and potential referral sources.
When it comes to networking, the very best way to gain more mileage and return for your investment of time is to develop an extraordinary verbal logo. A verbal logo is what you say in response to the most commonly asked question… “So, what is it that you do?” HOW you respond to this inevitable question will determine how noticeable and memorable you are.
The most common error people make is to say what they do by way of industry labels… i.e. “I’m a (fill in the blank)”… or, in regard to their company name i.e. “I work for (fill in the blank)” or “I own (fill in the blank)”. Now, these statements may be true but they are boring with a capital “B”, it doesn’t mean much to the person you’re speaking with and worse yet, they may have had a negative experience with the industry or company.
So how do you respond in an extraordinary way? Try focusing your response on the clients you serve and the results you deliver. The easiest way to do this is to describe your ideal client and why they work with you…
But there’s a bit of a catch. When asked “So, what is it that you do?” your initial response will ultimately depend on who asked the question first. Here’s what I mean…
If the other person asks you first, keep your response very simple and then toss the question back to them… “I’m in marketing… What do you do?” I do this for two reasons:
1) Being interested in them is memorable for THEM
2) to get them talking. By listening to their response and probing with some additional questions; when they finally ask me what I do, I can customize my response to be more meaningful to THEM. (P.S. It’s ALWAYS about THEM).
Once the conversation rolls back my way, THEN I’ll share my verbal logo.
To give you an example, here’s my standard response to the inevitable question:
“My clients are motivated entrepreneurs who want to promote themselves in a way that is comfortable not salesy. Together we find strategies that feel right, boost confidence and most importantly attract more of their perfect clients.”
The goal is to get them to respond back with “Oh, how do you do that?” or “Wow! Tell me more”… and even better “That sounds like exactly what I need, can I have your card?”… (and remember… if you get them talking first and really listen to their response, you can tailor your verbal logo to serve a need/want they shared with you in conversation so you really do become “exactly what I need”).
So challenge yourself to create an EXTRAordinary verbal logo that leaves your new contacts begging to know more about you and what you do. Developing your networking skills like a verbal logo is one way to give yourself a competitive advantage. Did you know, there are countless ways that you can improve the overall results of your networking efforts?
A great start is to explore the wealth of information, articles, interviews and resources right her on this blog!
Here are two more great articles to get your networking working:
- * The Gift of Thoughtfulness (Is a Gift to Yourself) by Bob Burg
- * Find the Lesson and Move On by Gina Bell
Join us every Thursday at INFWA.com for Authors Unscripted Talk Show.
The focus is entrepreneurial authors, their books and beyond. Enjoy topics that will boost your business and life too!
Earlier this week we interviewed Michelle Donovan “The Referability Expert” and co-author to The 29% Solution.
About the book: Develop your networking skills, increase your connections, and become part of the roughly 29% of people who are separated from the rest of the world by just six degrees.
The 29% Solution is the first book designed to integrate networking into the way you do business on a weekly basis with fifty-two quick, straightforward networking strategies.
Your income is directly related to your ability to network your business for growth. This book gives you the tools to become a great networker and part of the 29% of the population that produces exceptional results.
Click the link to listen to the interview replay: http://www.audioacrobat.com/play/WwdGNlXx
Yes, you read it right… You can be one of a limited group of entrepreneurs who claim FREE annual membership for one full year. Your only investment – a small shipping and handling fee of just $9.95 (less than you’d spend on an average take-out lunch!).
Hurry! When word gets out about this Big Give, the memberships will go fast!
.
.
.
.
Here is a brief description of what you’ll receive when you join… Membership Benefits include:
* Networking Mastery 3-CD set. Enjoy a new CD in your mailbox every 3-4 months
* Live Monthly Teleseminars (includes downloadable audio recordings)
* Live Monthly Q & A/coaching calls (includes downloadable audio recordings)
* Immediate access to an ever-growing educational audio archive worth thousands of dollars (currently more than 100 recordings on file!)
* Member Discount: Get Clients Now! Group Mastermind at www.getmoreandbetterclientsnow.com
* Member Discount: 3-day Live Get Your Networking Working Blueprint Workshop. Watch the event trailer now at www.getyournetworkingworking.com
* and a whole lot more!
Full description and details at: http://www.thenetworkingmasters.com/benefits
Payment Methods: MasterCard, Visa. Membership fee CDN dollars.
Membership Renewal: Credit card payments automatically renew in 12 Months. Regular annual membership fee is $187/yr. You will receive a membership renewal reminder via e-mail 10 days before the renewal. It’s very important that you register with a valid and monitored email address. Also, please add info[at]thenetworkingmasters.com to your safe senders list.
Networking Masters International is a division of Signature of Success Consulting, Inc.
