What’s In Your Network?

Here is a fantastic article from Stephen Bell, co-Founder of Networking Masters International to help you get your networking working…

What is a network?

Well dictionary.com states

net⋅work
Pronunciation [net-wurk]

an association of individuals having a common interest, formed to provide mutual assistance, helpful information.

I think this perfectly describes a business global network such as BNI.com; BNI is the worlds largest and most successful business organization in the world they pass millions of referrals between members each year resulting in BILLIONS of dollars in business. Simply incredible.

But what REALLY makes a network. Is it the countless numbers of members? Is it the formality or informality of the group.

Does it really matter how many people are in your group if you don’t really know any of them.

Every single person has a network. They just don’t consciously think about it. Lets look at some other networks.

Now some of you may know what these two symbols represent and for those who do not let me give you a little bit of a background. This network contains approximately 11 Million users world wide. Many of them business professionals, all of them consumers, and are loyal to their network.

This Network has users world wide and covers most of the globe just like BNI. This network is called World of Warcraft its primary purpose is for entertainment online gaming not passing business or creating joint business connections like BNI. I know .. some of you right now are saying Steve… your getting a little off the deep end on this one! BUT do you REALLY know who is in your network.

In my particular network in the online gaming world know as World of Warcraft I have learned I play frequently with a registered nurse, and area directors for a grocery chain, a professional dj, best selling author, professional contractors, bankers, sales professionals and many of them connected to very large companies. I did not realize how powerful my online social gaming network was until I needed computer help, traveling advice, sponsorship and door prizes for business & fundraiser events I was hosting. My network may not be a source of business referrals like BNI but it is a source of information, friendship and connections to people or businesses I would have never had the chance to have if I wasn’t involved in the online community.

There is many other forms of networking such as social media like twitter, facebook, linkedin etc etc. but I am not going to focus on them right now because I want to focus on networks like BNI or World of Warcraft where I can have instant and quick two way communications through live voice or personal conversations face to face.

One time I was sitting down with a business college of mine and I asked her what are your networks you invest time with and she quickly replied My Church. I has to pause for a second and think about this response it intrigued me so I asked her how many people go to your church she replied just over 500. I thought that was a good network but how well do you really know them and how many do you know by name and she replied almost all of them she was heavily active in her church and had been going there for several years. I then found out which church it was and realized someone I had been trying to connect with for business went to her church. I then ask her if she knew this person and of course she did and through that connection she was able to set up a personal appointment for me and I was able to then connect with this elusive business professional who until now was impossible to get a hold of.

What lessons can we learn?

1. You need to share your networks with others (talk about them)

2. You need to ask other people what they do (listen it is the best way to network)

3. Be consistent in the networks you are part of (that is how you really get to know people)

4. Every Network has a primary purpose but that doesn’t mean you will not benefit from it in other ways.

Let me give you some additional advice…

Just because you are part of a network will not build you credibility doesn’t matter if it is a business or gaming community. You need to earn it. Help others, participate, be a leader and truly care by giving without the expectation of receiving.

Next know this if you leave a network and come back you will have to start building social equity all over again. You will not have the same level of respect or connection as you had when you left. Remember what the primary purpose of your networking group is, no matter if it is, charity, online gaming, sports, or business, the primary function comes first and the referrals, friendships and connections will always come next to those who are key members.

Kind of like Capital One – Do you know whats in your wallet network?